Ragini MMS on Mumbai autos

Ekta Kapoor is leaving no stone unturned to promote her keenly awaited voyeur fest, Ragini MMS.

Now she's tapping Mumbai's autos! The producer, who is on a multi-city tour to promote the scariest date movie, has tied up with over 2500 auto rickshaws in the city. The back of these rickshaws has a sticker reading: Ragini Ka MMS dekha kya? 


Says Ekta, who is fresh out of receiving widespread acclaim for Shor In The City, "Ragini MMS is a solid product. Different ways of marketing a film without splurging is important."

Ragini MMS releases nationwide on May 13, 2011.