Diary of a Wimpy Kid:box office report

Proving that it's no wimp at the box office, Fox’s Diary of a Wimpy Kid: Rodrick Rules tops the weekend with an impressive $24.4 million.  Families and kids evidently want to follow the further expolits of Rodrick and Greg Heffley as they deal with various humiliations and occasional triumphs of adolescent life.  The original film in the franchise opened about just over ayear ago in second place (behind juggernaut Alice in Wonderland) with a solid $22.1 million and went on to earn $64 million domestically.  This installment clearly capitalize on the fact that it is the only live action family film in wide release in the marketplace and Fox backed it up with a terrific marketing campaign.


Sucker Punch from visionary director Zack Snyder who had success in bringing both his Spartan-epic 300 and the hyper-kinetic reality of Watchmen to the big screen lands in second with $19 million.  A marketing campaign that featured a trailer that highlighted not only the collective beauty of its female stars including Aussie Emily Browning, High School Musical’s Vanessa Hudgens and The Adjustment Bureau’s Abbie Cornish, but also the music of Led Zeppelin, intrigued the fanboys and girls.  Once again IMAX delivered additional visual as well as box office punch to the proceedings with $4.1 million in 229 domestic locations, and at 21% the giant screen company’s best 2-D percentage ever!