Limitless box office report

Relativity Media’s Limitless tops the weekend with a bigger-than-expected $19 million and in the process makes Bradley Cooper America’s favorite leading man.  Hangover star and favorite of women everywhere, Cooper impresses with his first truly non-ensemble role and proves that he can open a movie on his own.  A terrific marketing campaign that emphasized the star’s face and a tag line that clearly explained the premise of the movie totally clicked with audiences both male and female.  The story of a man who stumbles upon a pill that can accelerate brain function and thus offer the user limitless possibilities, the film is a PG-13 rated mind-bender that co-stars Robert DeNiro and is directed by Neil Burger who helmed the 2006 release The Illusionist starring Edward Norton.